The Rensselaer Student Social Media Ambassador (SSMA) program has been created to provide opportunities for students to gain professional social media experience before graduating.
“SSMAs can provide insights into life at Rensselaer and in their own words describe their experiences, learning and leadership opportunities, and participation in research as well as community activities,” said David Brond, vice president for strategic communications and external relations. “SSMAs will share Rensselaer-related stories, articles, videos, and events with their personal and professional social media networks.”
Undergraduate and graduate students selected as Social Media Ambassadors by Strategic Communications and External Relations are connected, involved current students who convey a wealth of accurate knowledge about the Institute, span a wide variety of academic areas and co-curricular interests, and are passionate about social media.
We all volunteered to be a part of it because we are excited to share our point of view with the community.”— Tatyana Fortune
The benefits of becoming a Rensselaer SSMA include: resume-building experience that can be shared with employers; development of an online personal brand; and exposure to social media brand strategy and new platforms through practical applications and training.
Rensselaer students currently serving as Social Media Ambassadors include:
- Justin Etzine ’18, Computer Science and Information Technology & Web Science
- Tatyana Fortune ’18, Biology
- Christopher Lange ’15, Mathematics and Economics
- Kathleen McGuigan ’16, Aeronautical and Mechanical Engineering
- Rob Russo ’17, Computer Science and Information Technology & Web Science
“The purpose of this initiative is to give a more personable, student perspective of the daily happenings at RPI,” said Fortune. “We all volunteered to be a part of it because we are excited to share our point of view with the community. Those who were invited to participate already had an active presence on social media. We all love RPI and are looking forward to interacting with students, prospective students, alumni, and parents!”