The Albany Ad Club presented its 2016 American Advertising (ADDY) Awards for advertising excellence at the Vista at VanPatten Country Club in Clifton Park March 11. Several Rensselaer projects received top honors. The club is a chapter of the American Advertising Federation. The local ad club phase is the first of a three-tier, national competition.
Of the 295 entries received, 151 were selected for awards and only 10 gold Addys were presented. The entries were judged based on creativity, originality, and creative strategy.
The Rensselaer Viewbook, “This Is Rensselaer,” received a gold award in the Collateral Material: Brochure Category. It also was one of three finalists in the Best of Show Category and will advance to compete in the District 2 regional competition.
The book Programming EMPAC: The First 4,158 Days took home a gold award in the category of book design.
The 2014 Rensselaer President’s Report, titled “Agility Matters,” received a silver award in the Collateral Material: Annual Report Category.
According to the American Advertising Federation, “selection of the most creative entry in each category is affected by a scoring process in which a panel of judges evaluates all creative dimensions of every entry. A gold ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the category. Entries that are also considered outstanding and worthy of recognition receive a silver ADDY.
A complete list of winners and the artwork can be found here. The ADDY Awards Competition is sponsored by the Albany Ad Club, a member association comprised of advertising and media professionals. Proceeds from the awards help support the Ad Club’s educational programs, public service projects and government relations efforts.
The Albany Ad Club brings together professionals interested in advertising, public relations and marketing to foster cooperation, education and networking among its members.